About the MIDEER brand

The Mideer brand belongs to a new generation of toy manufacturers that emphasise design, quality and origin. The company was founded in 2016 in Ningbo, China, with the idea of creating educational and meaningful toys in harmony with nature. MiDeer products are sold in China, but are primarily aimed at Western markets. You can find the Mideer brand in stores in the United States, Canada, Spain, Greece and other countries around the world.
MiDeer products are aimed at children aged 1.5 to school age. All products have a creative artistic design with fairy-tale motifs, nature or the water world.

From the outset, the company realised that it was entering the toy market, where it would have to be unique and different in order to be successful. That is why, right from the start, a team of toy experts defined the direction and mission of the MiDeer brand. The goal of every new toy is to give it a deeper meaning and make it not just a toy, but also an educational tool.
The official MiDeer website states that MiDeer's DNA is ‘Discover, fun, art’, which means ‘discover, have fun, create’.
Therefore, before each new toy is produced, a team of product managers considers how each toy can support a child's development. They also pay attention to children's needs, combining the artistic creativity of different world cultures. And they don't forget about developing children's intelligence according to their age while they play with toys. They combine educating children in the visual and musical arts with developing their abilities and their understanding of beauty.
The MiDeer brand respects aesthetics as the highest principle, and all designs are based on child psychology and growth.

In order to fulfil its mission, the MiDeer brand needed to ensure that it had the best people on its team of product managers. So it assembled a team of design and art experts from Greece, Germany, France and China. This team brings new concepts to the toy industry, combining endless creative inspiration and cutting-edge art with a sense of promoting art and individuality in children around the world.
MiDeer wants to work only with the best artists so that we can offer our growing family toys that are at the forefront of international art.

The MiDeer brand is fully aware of the current global issues facing the world, which is why all products are as environmentally friendly as possible. MiDeer works with natural materials, primarily wood, in the vast majority of its toys.
Before production of each new toy begins, not only is the toy's benefit to children checked, but also its quality, durability and safety. Before production begins, samples are always produced and undergo careful inspection and analysis.
All MiDeer products are manufactured according to strict production standards. Natural vegetable dyes are used to print the toys. Furthermore, all products are subject to European safety standards and have the necessary certificates.